Local SEO
Google Business Profile, local content and reviews so you appear in the map pack across Cardiff, Penarth, Newport and the Vale of Glamorgan.
Digital Marketing for Cardiff and South Wales
Digital Marketing Services in Cardiff, in English and Welsh
SEO, Google Ads and social media for Cardiff businesses, with the option to reach customers in both languages. We help you get found locally, compete regionally and measure every enquiry.
Why Cardiff Is Different
Marketing in a Bilingual Capital City
Cardiff is a capital city with a distinct business mix: public bodies and their suppliers, a growing media and creative sector around Central Square and Cardiff Bay, financial and insurance firms, a large student population and a visitor economy built around sport, music and events at venues like the Principality Stadium.
It is also bilingual. Public bodies in Wales have legal duties under the Welsh Language Standards, and many private businesses choose to offer Welsh content because customers value it. For marketing, that raises practical questions about how to structure bilingual pages, which language to show first and how Google should treat each version.
We set this up properly, using the correct language tags, separate URLs for each language and content written for each audience rather than machine translated and left unchecked. Where Welsh copy is needed, we work with fluent Welsh speakers for writing and review.
The rest of our approach is the same as anywhere: clear targets, proper tracking, honest reporting and budget moved to whatever produces enquiries.
Bilingual SEO
Should a Cardiff Business Market in Welsh?
If your customers or clients use Welsh, or you supply public bodies in Wales, bilingual content is usually worth it. It signals respect for your audience, can help with tenders and opens up searches with far less competition. The key is doing it properly, with real Welsh copy and correct technical set-up.
- Who benefits
- Public sector suppliers, education, tourism, local services
- Set-up
- Separate language URLs and hreflang tags
- Copy
- Written or reviewed by fluent Welsh speakers
- Measure
- Traffic and enquiries tracked by language
Services
Our Digital Marketing Services in Cardiff
Bilingual SEO
English and Welsh pages structured with hreflang, translated and reviewed by fluent speakers, and tracked separately.
Google Ads
Search and Performance Max campaigns with careful geo-targeting and negative keywords. See Generating PPC leads in the UK.
Social Media
Organic and paid campaigns on Instagram, Facebook, LinkedIn and TikTok, planned around Cardiff's events calendar.
Content Marketing
Helpful guides and articles that answer customer questions and support SEO in both languages.
Analytics
GA4, call tracking and dashboards that show enquiries by channel and language.
Planning
English and Welsh Marketing: What to Plan For
| Area | English | Welsh |
|---|---|---|
| Search volume | Higher volume, more competition | Lower volume, often far less competition |
| Content | Written for a UK and local audience | Written or reviewed by a fluent speaker, not raw machine translation |
| Technical set-up | Main language version | Separate URLs with hreflang linking both versions |
| Advertising | Full Google and social ad options | Welsh ad copy possible on most platforms, test audience size first |
| Reporting | Tracked as normal | Tracked separately to measure the return |
Sectors
Cardiff Sectors We Work With
Public Sector Suppliers
Bilingual content and visibility for firms bidding to serve councils, health boards and Welsh Government bodies.
Media and Creative
Marketing for production companies, studios and agencies in the city's growing creative cluster.
Hospitality and Events
Event-timed campaigns for hotels, bars and restaurants serving match days, concerts and visitors to Cardiff Bay.
Professional and Financial Services
Lead generation for law, accountancy and insurance firms in the city centre.
Education and Training
Recruitment campaigns for training providers and private education, often in both languages.
Technology and Manufacturing
B2B content and LinkedIn for South Wales technology and advanced manufacturing firms.
Process
How We Get Started
01
Consult
Goals, audiences and whether bilingual content fits.
02
Audit
Website, profiles, ads and competitors reviewed.
03
Launch
Tracking fixed, campaigns and content live.
04
Report
Monthly results and next steps.
Areas We Cover
Serving Cardiff and South Wales
We work with businesses across Cardiff and South Wales, from the city centre and Cardiff Bay to Penarth, Barry, Newport, Caerphilly and Pontypridd, as well as clients elsewhere in Wales and the UK.
Need a website or system behind your marketing? See our web design and marketing service and our software development services.
Cardiff City CentreCardiff BayPontcannaRoathLlandaffPenarthBarryNewportCaerphillyPontypriddVale of GlamorganBridgend
FAQs
Digital Marketing Cardiff FAQs
Do Cardiff businesses have to provide Welsh content?
Welsh Language Standards apply to public bodies and some other organisations. Most private businesses are not legally required to use Welsh, but many choose to because their customers value it. If you supply public bodies, check your contract requirements.
Can you write marketing content in Welsh?
We work with fluent Welsh speakers to write and review Welsh copy, so it reads naturally rather than like a machine translation.
How do you set up bilingual pages for SEO?
Each language gets its own URL, linked with hreflang tags so Google shows the right version to the right searcher. Navigation lets visitors switch languages easily.
How long does local SEO take in Cardiff?
Improvements to your Google Business Profile and website can help within weeks, with stronger gains over a few months depending on competition.
Do you only work in Cardiff?
No. We work across Wales and the UK, with particular experience of bilingual marketing for Welsh businesses.
Related
Related Pages
Digital Marketing in Other Cities
Reading
Grow Your Cardiff Business Online
Book a free consultation. We will review your current visibility and tell you whether bilingual marketing would pay off for you.